In this episode, we dive into the fascinating world of tokenization and its potential to bridge the gap between traditional finance and decentralised finance (DeFi). Our host, Conor Svensson, chats with Erwan Mismaque, COO of Backed Finance, who has been at the forefront of this movement. They explore the journey of adopting cryptocurrencies, particularly Bitcoin, and how it led to the founding of a company focused on bringing real-world assets onto the blockchain.
"Crypto is still very niche and very small market. I think the most successful companies in crypto will not try to take market share from other crypto competitors. The real game is about attracting users that are not already on-chain. That's where you can create a lot of value."
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Contact Erwan Mismaque: Twitter | LinkedIn
Erwan Mismaque is the COO of Backed, a crypto start-up that brings fully backed real-world assets on-chain through freely transferable tokens. With a decade of financial markets and crypto experience, he joined Backed in 2021 as VP of Business Development, where he developed industry awareness and partnerships for the business.
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